Here at Kabloom, we make fun and innovative planet-friendly products. Designed for interaction, inspired by our relationship with nature in the urban environment.

The idea for Seedboms came from Kabloom back in the early 2000s.

Kabloom launched with a mission: to reconnect people with nature simply, engagingly, and impactfully. Since our inception in 2014, we’ve pioneered eco-friendly products that encourage rewilding in urban spaces, helping people bring bursts of life and colour to their surroundings. The Seedbom—our iconic wildflower grenade—lets everyone make a positive environmental impact in a fun, accessible way.

Today, our Seedboms are stocked in over 950 garden centres, independent shops, and museums, including Waterstones, the Eden Project, Kew Gardens, and the Natural History Museum. Kabloom has partnered with over 850 brands across the UK to spread this vision of accessible rewilding.

In collaboration with Comic Relief, we proudly created the “Red Nose That Grows,” selling 100,000 custom Seedboms throughout B&Q and Holland & Barrett to help raise funds to end the cycle of poverty and ensure children are safe, healthy, educated and empowered across the UK and around the world.

“Good design, good ideas and narratives should come first. The eco-friendly aspect should exist as standard”

In 2024, Kabloom was acquired by Shroot Ltd, an award-winning company dedicated to eco-friendly gifts that grow. We’re committed to expanding our impact on people and the planet, guided by shared values of sustainability and innovation.

Our Wild Britain® Initiative

Our newest project, Wild Britain®, takes Kabloom’s mission to the next level. Through this initiative, we’re setting aside a portion of profits to acquire land across the UK for rewilding efforts. By restoring forests, meadows, and other natural habitats, we aim to nurture biodiversity, create habitats for wildlife, and preserve these beautiful spaces for future generations.

At Kabloom, every Seedbom planted is a step toward a greener, wilder world. Our journey is just beginning, and we’re excited to keep growing – one Seedbom at a time.

Olly Tyler, Owner of Shroot LTD & Kabloom